National Marketing Campaign Desperately Needed !
National Marketing Campaign Needed Desperately!
For many generations, the Christmas tree has been associated with a long tradition of joy and Christmas cheer, of holiday spirit and religious celebration. However we live in a fast moving society which wants everything instantaneously, which chooses fast food over home - cooked family meals and which has begun, in some circles, to view Christmas trees as too much trouble and too messy. A growing number of consumers are skipping the tradition of having a tree altogether or opting for a fake tree.
Every time Christmas tree growers have come together to show the public the wonder, beauty and joy of having a real Christmas tree in their home, the sales have gone up dramatically. When sales go up, demand goes up and prices go up and the grower eventually gets back much more than what was invested in doing a national campaign.
There is a feeling that growers are approaching a tipping point and must make their case and win the hearts of future consumers if their industry is going to grow in the future. These growers have come together in a powerful way and are very close to agreeing to a check-off program where growers will be assessed for each tree grown in order to win the battle for the hearts of consumers. The check-off program has been extremely successful in growing the market of every commodity group that has used it.
Cool Springs Nursery is very much for the program; we feel that there is strength in numbers and that we will have a much brighter future with a national program. Cool Springs Nursery also hopes that any growers who are currently not for the program will take a look at the bigger picture. We need a National Marketing Campaign that will tell our story to the public. We have a great product that is, to a large degree, a living sculpture and a powerful symbol of love and joy. We cannot let this die.