Consensus is building that the Christmas Tree Industry must support a checkofff system.  The facts are that 28 million households in the U.S. proudly display live, real Christmas Trees.   Imitation trees are displayed by approximately 60 million Christmas Trees.

In a time when there is a mad rush to be green a totally green industry  has only one third of its potential market and the other two thirds is owned by a total ungreen imitiation only because the Christmas tree industry has not communicated the value, wonder and beauty  of a live christmas tree.  The tree been carefully cultivated over many years  and has survived  storms and cold to bring the joy of christmas into homes across America and the world,  only to be replaced by an imitiation.  In addition the price of the manufactured imitation is usually many fold more expensive.

The market has been extremely responsive to real Christmas tree market.  It seems that many people are sitting on the fence when contemplating an imitation tree and need very little encouragement to continue the long tradition of the real Christmas tree.  Thankfully the extremely strong and independent Christmas Tree Grower has realized this and thus the checkoff is very close.  Christmas is coming for Christmas Tree Growers.